Fragonard Perfume -Eugéne Fuchs and his descendants
The young businessman and art enthusiast Eugène Fuchs, who settled in the city of Grasse, went through the time around the First World War with the idea of making something big out of a new concept in the perfume industry. It was about selling fragrance products directly to the many tourists who had begun to open their eyes to the Riviera’s many blessings.
He started a factory in 1926 and named it after a then well-known local artist from the 18th century, Jean-Honoré Fragonard, who especially painted spicy love scenes. And so started Fragonard Perfume Grasse.
Operated today by the 3rd generation
Fragonard was later forgotten and died poor, but his name lives on, as Parfumerie Fragonard to this day is a world name that has been run by three successive generations.
Eugène Fuchs left the reins to his son and brother-in-law, and not least the son of the latter, Jean-Francois Costa, modernized the company and expanded it considerably. Today, it is Jean Francois’ three daughters who skillfully run the business. The company is located on Boulevard Fragonard, and visits are welcome, just as scent samples are sold. On the third floor, the company has set up a museum of perfume, so definitely worth a visit.
On a tour of Fragonard Perfume
The company is located at No. 20 Boulevard Fragonard in F-06130 Grasse. They have their own car park and offer visitors to see both workshops and laboratories with a free guide, as long as you arrange this in advance (tourisme@fragonard.com).
The process of perfume production on site and in Grasse as a whole is carefully reviewed, and you get a thorough insight into what is perfume, what is eau de parfum, and what is eau de toilette. It is not the same!
You also get ample opportunity to shop in the gift shop, and then you must not fail to visit the exciting museum on the top floor.
By Peter Sejersen – 2020
Every day of the week 9-19
CityXee recommends these tours from Grasse
- All
- Churches & chapels
- Events
- Excursions
- Food & Wine
- Golf
- Monuments
- Museums
- Shops
Rose Festival in Grasse
May is the month of roses in France. This is celebrated in the world’s perfume capital Grasse, where the air is already filled with the scents of the surrounding jasmine and lavender fields.
Jasmine Festival in Grasse
Every year on the first weekend of August, the Jasmine Festival – Fête du Jasmin – takes place in the beautiful medieval town of Grasse.
Maison Molinard Perfume Grasse
Visit the famous Maison Molinard perfumery and take a fragrant step into the world of exciting natural products. At Molinard you can learn more about the difficult art of producing world-class perfume.
Museum Villa Jean Fragonard
This elegant late 17th-century villa with magnificent gardens with majestic palm trees houses works by the famous Grasse painter Jean-Honoré Fragonard.
Domaine de la Royrie olive farm
Situated on the mountainside between Grasse and Cabris, this olive grove will give you a very special experience with its breathtaking …
Golf de la Grande Bastide
“What you see is what you get” at Golf Grande Bastide – here you get what you see, namely 18 good golf holes without any blind shots.